BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -In the entire distribution chain, a retailer is considered to be the final link, who deals directly with the customer. A retailer purchases in bulk from the wholesalers and sells the products to the customers in small quantities. A retailer essentially maintains a variety of merchandise.

Detailed explanation-2: -For the retailer, a customer profile provides a snapshot of the persons or businesses that it serves and is used to set marketing programs, merchandise selection, customer service and sales processes.

Detailed explanation-3: -An assortment strategy in retailing involves the number and type of products that stores display for purchase by consumers. Also called a “product assortment strategy, ” it is a strategic tool that retailers use to manage and increase sales.

Detailed explanation-4: -The retailers buy the product from the manufacturer and sell it to the end buyers. The one-level channel is ideal for manufacturers of furniture, clothing items, toys, etc. Wholesalers generally make bulk purchases, buy from the producer, and divide the goods into smaller packages to sell to retailers.