BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketing 1.0: Functionality-At the foundation of classic marketing is the product. Not surprisingly, “Product” is one of Phil’s “4 Ps.” The premise of marketing 1.0 is simple-Marketing can communicate the quality and functionality of goods. Even as marketing has evolved, “1.0” remains important to the marketers.

Detailed explanation-2: -Marketing expert Philippe Kotler has defined Marketing 4.0 as a new dimension of marketing linked to connectivity and technology. In Marketing 4.0, customer data acquisition plays the leading role, and completely transforms the buying process by focusing as much on needs as on expectations and behavior.

Detailed explanation-3: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Detailed explanation-4: -Marketing 1.0 was a concept that first emerged in the 1930s. Marketing 1.0, the first stage of marketing, consists of several models: production, product, selling, and marketing (Alin, L., 2019). The main objective of this stage was to sell products (Kotler P., 2010).