BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Mall is
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only one store
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multiple stores of different brands
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one store with multiple brands
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one brand store
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Explanation:
Detailed explanation-1: -Some examples of multiple shops are Croma and Dmart. Chain stores have common ownership and do not have individual owners like in franchising.
Detailed explanation-2: -The term “mall” originally meant a place where people played pall-mall, a game similar to croquet. By the mid 1700s it had come to mean a tree-lined park where people went to walk and socialize.
Detailed explanation-3: -Chain stores or multiple shops refer to the network of retail shops established in localities spread in different parts of the country. These are owned and operated by the same organization and have the same merchandising strategies with the same products and display. For example, Bata shoe stores, Raymonds.
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