BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Impressions of consumers when they try the product
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Emotional touchpoints are an important strategy in creating advertising messages.
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where customers get to know the business become a shared experience
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persuading customers to buy products or services
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Detailed explanation-1: -“A touchpoint is any interaction (including encounters where there is no physical interaction) that might alter the way that your customer feels about your product, brand, business or service.” An example of an encounter with no physical interaction might be discovering an online review of your product.
Detailed explanation-2: -Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you.
Detailed explanation-3: -(also touchpoint) a place or situation in which a business has contact with its customers.
Detailed explanation-4: -To put it simply, a customer touchpoint is any time a consumer interacts with your brand, whether that’s through an employee, a website, an advertisement, or an app. And the experiences consumers have with those touchpoints can shape how they view your company.
Detailed explanation-5: -As consumers move through the phases that lead them to choose your brand and become loyal customers, they do so because each touchpoint along the way compels them to do so. This journey has five stages: awareness, consideration, decision, action, and loyalty (retention and advocacy).