BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Planning the infrastructure to fulfill demand
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implementing physical flows of materials and final goods
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Controlling physical flows of materials and final goods
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All of the above
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Detailed explanation-1: -The purpose of marketing logistic is to design and implement infrastructure, which will deliver goods from the point of origin to point of sell in an effective and least cost manner. This objective mix of high customer satisfaction and lowest cost possible are asymmetrical.
Detailed explanation-2: -Transportation and warehousing are the two major functions of logistics.
Detailed explanation-3: -In wholesaling, a company buys goods in bulk from a manufacturer to resell them further, whereas, in retailing, an end customer purchases the products. Both wholesaling and retailing play a significant role in a supply chain.
Detailed explanation-4: -wholesaling, the selling of merchandise to anyone other than a retail customer. The merchandise may be sold to a retailer, a wholesaler, or to an enterprise that will use it for business, rather than individual, purposes.