BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Is the product delivering all that the position statement claims it will?
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How does the marketing communicating a positioning approach to company management?
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Is there a distribution focus mentioned or implied as a competitive advantage or a positioning strategy that should be directly addressed?
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Detailed explanation-1: -A marketer works on developing the “Place” portion of the marketing mix. What question should she keep in mind while working on it? How does the marketing communicating a positioning approach to company management?
Detailed explanation-2: -When a marketer aims her product message at a specific target market, what does she do with the general value proposition? She uses the positioning strategy to adjust the value proposition to the target segment’s needs and interests.
Detailed explanation-3: -How is a positioning strategy/statement used to inform a company’s marketing mix? Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand. A marketer works on developing the “Place” portion of the marketing mix.
Detailed explanation-4: -Specific factors that can trigger the decision to reposition a product, service, or brand include the following: Competition: New competitors entering or leaving the market; competitors joining forces; a competitor’s innovation that threatens to make your offering obsolete; competitive pricing strategies.