BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Entails only one or few dealers within a given area
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A form of distribution aimed at maximum market coverage
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a product that can take many routes
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People in charge of facilitating the sale of a product from producer to end user by representing retailers, wholesalers, or manufacturers
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Detailed explanation-1: -Manufacturers may use brokers and agents, who do not take title possession of the goods, in marketing their products. Brokers and agents typically perform only a few of the marketing flows, and their main function is to ease buying and selling-that is, to bring buyers and sellers together and negotiate between them.
Detailed explanation-2: -Intermediaries in Marketing Companies sometimes require external agents to help them market their products. The external agents are called intermediaries. Intermediaries help a company to promote, sell and distribute its products to its customers.
Detailed explanation-3: -Intermediaries. The middle man: retailers, wholesalers, agent/brokers. What do intermediaries do? They negotiate with on another, facilitate the change of ownership between buyers and sellers, and physically move products from the manufacturer to the final consumer.
Detailed explanation-4: -Agents, brokers, and commission merchants are also independent middlemen who usually do not take title to the goods in which they deal, but instead are actively involved in negotiating and other functions of buying and selling while acting on behalf of their clients.