BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Retailers Act as ____ Agents for Customers
A
Selling agent
B
Buying agent
Explanation: 

Detailed explanation-1: -Brokers, most commonly found in the food, real estate, and insurance industries, may represent either a buyer or a seller and are paid by the party who hires them. Brokers often can represent several manufacturers of noncompeting products on a commission basis.

Detailed explanation-2: -A retailer buys goods from a wholesaler and sells them to the consumer. So he acts as a link between the wholesaler and the ultimate consumer.

Detailed explanation-3: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

There is 1 question to complete.