BUSINESS ADMINISTRATION
RETAIL MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Retailers Act as ____ Agents for Customers
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Selling agent
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Buying agent
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Explanation:
Detailed explanation-1: -Brokers, most commonly found in the food, real estate, and insurance industries, may represent either a buyer or a seller and are paid by the party who hires them. Brokers often can represent several manufacturers of noncompeting products on a commission basis.
Detailed explanation-2: -A retailer buys goods from a wholesaler and sells them to the consumer. So he acts as a link between the wholesaler and the ultimate consumer.
Detailed explanation-3: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.
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