BUSINESS ADMINISTRATION
RETAIL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
addresses the elements of the larger construction market
|
|
|
the position of the mindset of a master plumber
|
|
|
position itself to the homeowner market, and its thirty years of customer satisfaction in small and medium home electrical and plumbing repairs
|
Detailed explanation-1: -What should be included to make Robinson’s Remodeling statement effective? one sentence that concisely identifies the target market and what you want customers to think about your brand.
Detailed explanation-2: -How is a positioning strategy/statement used to inform a company’s marketing mix? Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand. When a marketer aims her product message at a specific target market, what does she do with the general value proposition?
Detailed explanation-3: -Specific factors that can trigger the decision to reposition a product, service, or brand include the following: Competition: New competitors entering or leaving the market; competitors joining forces; a competitor’s innovation that threatens to make your offering obsolete; competitive pricing strategies.
Detailed explanation-4: -A positioning statement helps you see your competition clearly. Listing who comprises your competition and how you differ from the various players will help you identify opportunities and focus on what makes your product or service better than anything that already exists in the marketplace.