BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Spatial convenience, lot size and marketing channels
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Waiting and delivery, product variety, and network value
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Lot size, waiting and delivery time and service backup
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Lot size, network value, and marketing channels
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Detailed explanation-1: -Service outputs are the productive outputs of the marketing channel that consumers value and desire. By identifying the service outputs for each segment of target buyers, the marketer can optimize the distribution strategy for each major segment.
Detailed explanation-2: -a)lot size:-the lot size is the number of units that the marketing channel permits a typical customers to buy on a buying occasion. The smaller is the lot size, the greater the service output level that the channel must provide.
Detailed explanation-3: -Some of the examples of service output demands are: bulk breaking, spatial convenience, waiting time, delivery time, payment options such as credit, assortment/variety and customer service and information provision.
Detailed explanation-4: -The-classic“ description of distribution service outputs was formulated in the sixties by Louis P. Bucklin, who identified four main categories of output: decentralization; waiting time; lot size; and variety (1966, 1972).