BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -1-EMOTIONAL MOTIVES Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek pleasure and avoid pain. Love, affection, passion, and happiness are emotions that consumers like because they bring pleasure.

Detailed explanation-2: -1. Safety and Security: Desire for safety or security is an important rational buying motives influencing many purchases. For instance, iron safes or safety lockers are bought by the people because of this motive. Similarly, vitamin tablets, tonics, medicines, etc.

Detailed explanation-3: -The richer the emotional content of a brand or product’s mental representation, the more likely the shopper will buy and the consumer will become a loyal user. We all know that emotion can be communicated effectively in advertising and that this attraction is emotional, more than it is rational.

Detailed explanation-4: -Pride is the most common and strongest emotional buying motive. Many buyers are proud of possessing some product (i.e., they feel that the possession of the product increases their social prestige or status). In fact, many products are sold by the sellers by appealing to the pride prestige of the buyers.