BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Difference Between Observation and Insight in Finding Customer Insights
A
Observation =Why / Insight = How
B
Observation =Who / Insight = When
C
Observation =Who / Insight = What
D
Observation =What / Insight = Why
Explanation: 

Detailed explanation-1: -The difference between observations and insights is an important one. Observations are just raw data: things you saw and heard-what you recorded without judgment. Insights, however, are a deeper interpretation and understanding of what you are seeing and hearing.

Detailed explanation-2: -It states that findings can indicate conformity or nonconformity, or be opportunities for improvement. So, findings can also be good. It’s just that audit reports tend to focus on findings that are nonconformities. An “observation” is a statement of fact made during an audit and substantiated by objective evidence.

Detailed explanation-3: -1 the ability to perceive clearly or deeply; penetration. 2 a penetrating and often sudden understanding, as of a complex situation or problem. 3 (Psychol) a the capacity for understanding one’s own or another’s mental processes. b the immediate understanding of the significance of an event or action.

Detailed explanation-4: -A finding can be articulated by the user herself or observed by the researcher. It is a piece of factual information. An insight is by the same dictionary defined as “a clear, deep, and sometimes sudden understanding of a complicated problem or situation”.

There is 1 question to complete.