BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A final touchpoint before your customers will make a purchase, is a crucial touchpoint in the ‘during purchase’ phase. The sales reps will provide information about the product and what concerns, needs, and requirements it will take care of.

Detailed explanation-2: -Sales touchpoints are the moments when a prospect encounters your brand, whether it’s by email, phone call, LinkedIn, demo, or some other type of outreach. Touchpoints can occur during any stage of the buyer journey: awareness, consideration, and decision.

Detailed explanation-3: -A customer touch point is any direct or indirect contact a customer has with a brand. Customer touch points can occur within and outside of a brand’s control and may happen before, during or after the purchase of a brand’s product or service.

Detailed explanation-4: -The first is brand owner touchpoints which is any form of brand advertising directly controlled by the company. The second is retail touchpoints which include retail advertising such as promotions and a range of in-store communications which are also directly controlled by the company.

Detailed explanation-5: -By definition, customer touchpoints are the actual or potential contact opportunities that customers have with a business throughout a customer journey map. The initial touchpoint can include a social media advertisement, direct mail, online reviews, retail stores, word-of-mouth marketing, or search engine results.