BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -This distribution channel involves two intermediaries i.e., wholesaler and retailer. As the most commonly used and traditional distribution process, this channel involves a wholesaler who purchases products from the producer and sells it to the retailers.

Detailed explanation-2: -Retailers will procure the goods from wholesaler or distributors and sell it to the final consumers. They will sell these products at a profit margin to their customers. In the reality of the market, all producers rely on the distribution to channel to some extent.

Detailed explanation-3: -Merchant intermediaries are business organizations that acquire title ownership of products they purchase from manufacturers and then sell to other wholesalers, retailers, or government institutions. They are also known as merchant wholesalers, supply houses, or jobbers.

Detailed explanation-4: -These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers), distributors, or financial intermediaries, typically enter into longer-term commitments with the producer and make up what is known as the marketing channel, or the channel of distribution.

Detailed explanation-5: -Who are these intermediaries? They could be wholesalers, retailers, distributors, or brokers, for example. In this case, manufacturers do not have total control over distribution channels. The benefit is that this makes it possible to sell larger volumes and sell to a range of customers.