BUSINESS ADMINISTRATION
RETAIL MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
close
|
|
|
suggestion selling
|
|
|
emotional buying motive
|
|
|
rational buying motive
|
Detailed explanation-1: -Suggestive selling, or upselling, is when additional items or services are offered to a buyer of a main product or service. Examples of suggestive selling include extended warranties offered by sellers of household appliances or electronics.
Detailed explanation-2: -Suggestive selling is a sales approach where you either suggest shoppers add complimentary products to their initial purchase (cross selling) or compel them to purchase an item with a higher price point than what they were initially interested in buying (upselling).
Detailed explanation-3: -The easiest and most effective method of suggestion selling is offering related merchandise. If a customer is having difficulty making a buying decision, the salesperson should quit showing them additional merchandise.