BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Organizations that facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers
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the joint effort of all channel members to create a channel that serves customers and created a competitive advantage
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Conflict that occurs between different levels in a marketing channel
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Represents all the activities directly related to the sale of goods and services
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Detailed explanation-1: -Merchant wholesalers, also known as jobbers, distributors, or supply houses, are independently owned and operated organizations that acquire title ownership of the goods that they handle. There are two types of merchant wholesalers: full-service and limited-service.
Detailed explanation-2: -What are some wholesale organizations that assist in the movement of goods from manufacturers to consumers? Merchant wholesalers are independently owned firms that take title to the goods they handle. Rack jobbers furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.
Detailed explanation-3: -Under the North American Industry Classification System, merchant wholesalers include sales offices and sales branches that are maintained by manufacturing, refining, or mining enterprises apart from their factories or mines for the purpose of marketing their products.
Detailed explanation-4: -Services of Wholesalers to Manufacturers They purchase goods from manufacturers and sell them to the retailers and collect information regarding the customers’ demands, tastes and preferences, and then provide it to the producers for manufacturing of the goods accordingly.
Detailed explanation-5: -The term “distribution channel” refers to the methods used by a company to deliver its products or services to the end consumer. It often involves a network of intermediary businesses such as manufacturers, wholesalers, and retailers.