BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Shopping malls, super markets and hypermarkets come under which type of marketing?
A
wholesale
B
retail
C
direct marketing
D
agent service
Explanation: 

Detailed explanation-1: -Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail, or web site sales.

Detailed explanation-2: -A shopping mall is a type of shopping center, a North American term originally meaning a pedestrian promenade with shops along it, but in the late 1960s began to be used as a generic term for large shopping centers anchored by department stores, especially enclosed centers.

Detailed explanation-3: -In a marketing plan, a key goal is the sales levels you want your tenants collectively to achieve. Set a goal for occupancy percentage–the amount of available retail space that is occupied by tenants. A mall would also have a goal for rental income. Number of shoppers, also called visitor traffic, is another goal.

Detailed explanation-4: -A hypermarket is a combination of departmental store and a super market ( super market is something which has products of almost all the categories). A shopping mall is combination of all kind stores. restaurants, clothin stores, a hypermaket and all king of different stores trying to generate business.

Detailed explanation-5: -food mart. food store. market. mom-and-pop store. retail food store.

There is 1 question to complete.