BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Intermediaries make goods widely available to target market
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Offering the firm more effectiveness and efficiency
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Intermediaries make goods more accessible to target market
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Offering the firm more efficiency and shorten target market
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Detailed explanation-1: -Channel partners are firms that actively promote and sell a product as it travels through its channel to its user. Companies try to choose the best channels and channel partners to help them sell products because doing so can give them a competitive advantage.
Detailed explanation-2: -Direct distribution * occurs when the producer sells goods or services directly to the customer without intermediaries.
Detailed explanation-3: -Why are intermediaries important? They are important because they have roles in creating value for buyers. Intermediaries make it possible for goods produced by a producer to flow to the ultimate consumer.
Detailed explanation-4: -The use of intermediaries results from their greater efficiency in making goods available to target markets. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own.