BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -By contrast, selective distribution involves selling products at select outlets in specific locations. For instance, Sony TVs can be purchased at a number of outlets such as Circuit City, Best Buy, or Walmart, but the same models are generally not sold at all the outlets.

Detailed explanation-2: -Products like televisions, furniture, and home appliances do very well with this type of distribution. For instance, a maker of television sets may employ a selective distribution strategy by selling their products only via a carefully selected group of retailers and wholesalers.

Detailed explanation-3: -Selective distribution is a marketing strategy focusing on selling certain types of products via a select network of retailers, resellers, or wholesalers. Distributors take this approach as a middle road between intensive and exclusive forms of distribution.

Detailed explanation-4: -Marketing dictionary making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See: Distribution Intensity.