BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Characteristic of Retail companies is: to negotiate prices ____ with suppliers, buy volume and market it to ____
A
low-detail.
B
suitable-highest bidder.
C
high-instant.
D
bass-instant.
E
lower-higher price.
Explanation: 

Detailed explanation-1: -Characteristics of a Retailer In the entire distribution chain, a retailer is considered to be the final link, who deals directly with the customer. A retailer purchases in bulk from the wholesalers and sells the products to the customers in small quantities. A retailer essentially maintains a variety of merchandise.

Detailed explanation-2: -Characteristics Of Retailing Stock small quantities of goods – Retailers usually stock small quantities of goods compared to manufacturers and wholesalers. Stock goods of different brands – Retailers usually stock different goods of different brands according to the demand in the market.

Detailed explanation-3: -Everyday Low Pricing Example: Walmart The company adopted the strategy following its founding, building its reputation on being the store that offers consumers the lowest prices every day. It can be said that Walmart embodies the pricing strategy of EDLP.

There is 1 question to complete.