BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Intensive Distribution
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Exclusive Distribution
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Selective Distribution
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Detailed explanation-1: -Some examples of typical products sold through intensive distribution include: Bottled soft drinks like soda, tea or juice. Tobacco products like cigarettes, cigars or chewing tobacco. Common grocery items like bread, milk or eggs.
Detailed explanation-2: -Intensive Distribution Strategy Example Opposite to exclusive distribution, intensive distribution is the “be everywhere” approach. Big brands like Coca-Cola or generic products like ibuprofen are available in as many locations as possible, from grocery stores to gas stations, and online, ready to be shipped.
Detailed explanation-3: -Nestle benefits from its large product line by employing a product mix strategy. It often releases buy-one-get-one price promotions, special offers, discounts, deals, and giveaways.
Detailed explanation-4: -Stores, such as Walmart, Target, or Toys R Us, carry a large selection of products that employ an intensive distribution strategy. Manufacturers have specific customers that they market their products to. Children are the target market for toys.