BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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emotional buying motive
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rational buying motive
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Detailed explanation-1: -Rational motives are reasons to purchase based on facts or logic. Rational motives include factors such as saving time or money or obtaining the highest quality or greatest value. Rational buying motives may influence many purchases, but they are especially important for expensive purchases.
Detailed explanation-2: -ADVERTISEMENTS: Product buying motives may be sub-divided into two groups, viz., (1) emotional product buying motives and (2) rational product buying motives.
Detailed explanation-3: -A rational purchase refers to the acquisition of a product that we buy not by taste, but by necessity. In this type of purchases, the factual characteristics of the product are its strong asset, because the consumer wants to know if the product will solve its problem.