BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Stores which carry out very limited product lines with deep assortment are
A
Speciality Store
B
Speciality Store
C
Super Market
D
Convenience Stores
Explanation: 

Detailed explanation-1: -1. Speciality store. Speciality stores carry very limited product lines with deep assortment. They offer a wide choice in terms of models, size, style, colour and other important attributes in the assortment carried.

Detailed explanation-2: -101) Category killers are giant specialty stores that carry a very deep assortment of a particular line.

Detailed explanation-3: -A specialty store carries a deep assortment within a narrow line of goods. Furniture stores, florists, sporting-goods stores, and bookstores are all specialty stores. Stores such as The Athlete’s Foot (sports shoes only) and DXL Big + Tall (clothing for large and tall…

Detailed explanation-4: -Specialty store These types of stores sell products of either the same brand or the same category. A specialty store may sell a wide variety of brands of a certain category of products. It follows a narrow and deep assortment strategy.

Detailed explanation-5: -a department store which carries a narrower range of merchandise than a full-line department store; typically, a limited-line department store will be characterised by high-quality merchandise and high prices.

There is 1 question to complete.