BACHELOR OF BUSINESS ADMINISTRATION

Previous
Next

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The company should first think of target market, however, and then design the supply chain backward from the point. This strategy has been called ____
A
Demand chain planning
B
Marketing Channels
C
Value network
D
Offer chain planning
Explanation: 

Detailed explanation-1: -15) Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called demand chain planning.

Detailed explanation-2: -a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer; also called a Backward Marketing Channel..

Detailed explanation-3: -The most advanced supply distributor agreement is distribution programming, which can be defined as building a planned, professionally managed vertical marketing system that meets the needs of both manufacturers and distributors.

Detailed explanation-4: -Exclusive Distribution: It means severely limiting the number of intermediaries. It is used when the producer wants to maintain control over the service level and outputs offered by the resellers.

There is 1 question to complete.
Previous
Next