BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The counters and fixtures are placed in long rows or “runs, “ usually at right angles, throughout the store.
A
Grid
B
Free-flow
C
Loop
D
Spine
Explanation: 

Detailed explanation-1: -The store layout has counters and fixtures placed in long rows or “runs, ” usually at right angles, throughout the store creating clear aisles for traffic. Examples of stores which often use this are supermarkets and pharmacies, where customers often shop the whole store.

Detailed explanation-2: -On-shelf merchandising-Display of merchandise on counters, racks, shelves, and fixtures throughout the store. It must present and display the merchandise attractively so that it is easy to understand and access.

Detailed explanation-3: -The store layout is the strategic use of space and the placement of items within the store to influence the customer experience.

Detailed explanation-4: -The grid layout is where lots of merchandise and products are displayed on long aisles in a predictable fashion. For example, in a supermarket, all the dairy items will be together, all the household essentials will be grouped together and likewise with the bread too.

Detailed explanation-5: -1. Grid store layout. In a grid layout, merchandise is displayed on displays in long aisles where customers weave up and down, browsing as they go. The grid maximizes product display and minimizes white space-nearly every convenience store, pharmacy, and grocery store utilize this familiar layout.

There is 1 question to complete.