BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What is brand identity? A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers.

Detailed explanation-2: -An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity. Brand identity includes following elements-Brand vision, brand culture, positioning, personality, relationships, and presentations.

Detailed explanation-3: -Brand Identity, also known as Corporate Identity, is about some unique and defining aspects of a brand. These elements might be the brand’s color palette, design, logo, and fonts. It creates both consistency and familiarity about the corporate in the market.

Detailed explanation-4: -The essential difference between brand image and brand identity is the perspective: While the brand image describes the subjective perception from the outside, the brand identity is specifically controlled by the brand owner. The brand identity defines how the brand owner wants the brand to be perceived.