BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Warranty
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Attributes
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Benefits
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Quality
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Brand
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Detailed explanation-1: -Product attributes are the features that describe an item – objective and subjective details that can help a potential customer decide what to buy. These include, but aren’t limited to, technical specifications, design features like color and size, materials used in manufacturing, and the price.
Detailed explanation-2: -Product characteristics are attributes of the product itself that need to be controlled. Examples of product characteristics are size, shape, weight, color, quality, hardness, etc. The list of product characteristics depends on your product and how its functional design requirements have been defined.
Detailed explanation-3: -There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product.
Detailed explanation-4: -Conclusion. Good products must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.