BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Business Stars
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Business Dairy Cows
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Business Question Marks
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Business Dogs
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Business mix
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Detailed explanation-1: -The business units or products with the best market share and generating the most cash are considered Stars. Monopolies and first-to-market products are frequently termed Stars too. However, because of their high growth rate, Stars consume large amounts of cash.
Detailed explanation-2: -The market growth rate varies from industry to industry but usually shows a cut-off point of 10% – growth rates higher than 10% are considered high, while growth rates lower than 10% are considered low.
Detailed explanation-3: -Stars are high growth products competing in markets where they are strong compared with the competition. Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows.
Detailed explanation-4: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.