BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

RETAIL MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What are channel members?
A
Part of a group of the same stores owned and operated by a single organization
B
Self-service retailers that specialize in food and some non food items
C
Organizations that negotiate with one another, but and sell products, and facilitate the change of ownership between buyer and seller
D
Carries a wide variety of shopping and speciality good
Explanation: 

Detailed explanation-1: -Intermediaries negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller. Retailers are those firms in the channel that sell directly to consumers.

Detailed explanation-2: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

Detailed explanation-3: -What Are The 4 Types Of Marketing Channels? Broadly, the four main types of marketing channels are paid, free, digital, and traditional channels. Several marketing channels, including social media, influencers, and paid ads, fall under these main marketing channels.

Detailed explanation-4: -What is a channel member? A channel member is one business in a network of businesses that help a producer channel their products to consumers. Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale.

Detailed explanation-5: -Wholesalers are intermediaries that buy and resell products to retailers. Wholesalers sell to those who are going to put products in their own stores. These intermediaries generally don’t sell small quantities to final consumers, though there are exceptions, like supermarkets that sell in the wholesale model.

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