BUSINESS ADMINISTRATION
RETAIL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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She uses the positioning strategy to inform the value proposition of the production needs.
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She uses the value proposition to steer the positioning strategies.
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She uses the positioning strategy to adjust the value proposition to the target segment’s needs and interests.
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Detailed explanation-1: -Marketers use a positioning strategy to direct the marketing mix for a product, service, or brand. When a marketer aims her product message at a specific target market, what does she do with the general value proposition? She uses the positioning strategy to inform the value proposition of the production needs.
Detailed explanation-2: -The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning helps to create first impression of brands in the minds of target audience. In simpler words positioning helps in creating a perception of a product or service amongst the consumers.
Detailed explanation-3: -Positioning requires: It requires developing a marketing strategy aimed at influencing how a particular market segment perceives a product in comparison to the competition. A value proposition is. the set of benefits of values the company promises to deliver to customers to satisfy their needs.
Detailed explanation-4: -A positioning statement helps you see your competition clearly. Listing who comprises your competition and how you differ from the various players will help you identify opportunities and focus on what makes your product or service better than anything that already exists in the marketplace.