BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The four growth strategies These are Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels & pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants.

Detailed explanation-2: -Three customer growth strategies are presented below: (1) Growing the core business, (2) Growing by sub-segmenting customers and (3) Growing adjacent opportunities.

Detailed explanation-3: -The four strategies in the Ansoff matrix are market penetration, market development, product development, and diversification.