BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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BCG in BCG matrix stands for
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Boston Calmette Group
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British Consulting Group
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Boston Corporate Group
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Boston Consulting Group
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Explanation:
Detailed explanation-1: -BCG stands for the Boston Consulting Group, a well-respected management consulting firm. The growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.
Detailed explanation-2: -The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.
Detailed explanation-3: -Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool.
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