BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
New entrants have to persuade distributors to carry their products, either in addition to or in place of those currently distributed.
A
True
B
False
Explanation: 

Detailed explanation-1: -Intensive distribution is a marketing strategy that involves making a company’s products available to customers in as many places as possible. This usually means selling the product in as many stores as you can.

Detailed explanation-2: -A distribution channel strategy evaluates ways to improve the positioning of products to boost demand around them. Your main goal is to find the right customers and locations of demand, in order to speed up the process of connection between products and customers and make it profitable.

Detailed explanation-3: -Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

There is 1 question to complete.