BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A directional strategy keeps companies focused in the most strategic way possible while continuing to grow both revenue and products and services offered to customers. They do this by making sure individual departments work together toward corporate goals, rather than pursuing their own goals.

Detailed explanation-2: -The four growth strategies These are Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels & pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants.