BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Management’s action plan is the focus of the competitive strategy. Management adopts an action plan to compete successfully with the competitors in the market. It also aims at providing superior value to customers.

Detailed explanation-2: -A focus strategy is a competitive strategy to direct marketing and sales efforts to a specific market segment. This strategy seeks to exploit underserved or undiscovered segments of a target market.

Detailed explanation-3: -In other words, competitive strategy means to define how the firm intends to create and maintain a competitive advantage with respect to competitors. Holding a competitive advantage over competitors means to be more profitable than competitors over the long term.