BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Profit increase
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It is the easiest stage for marketers
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Competition become less intense
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Sales growth slows down
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Detailed explanation-1: -During the maturity stage of the product life cycle, the sharp growth in sales begins to slow, and profits at the beginning of this stage decline.
Detailed explanation-2: -The mature industry phase is a later stage in the industry lifecycle. Mature industries tend to have larger, more established, and profitable companies than younger industries. At the start of the mature phase, there can be a shake-out separating successful from unsuccessful companies.
Detailed explanation-3: -The maturity stage of the product life cycle is characterized by a slowdown of growth in both the sales and profit areas. A company realizes that one of its products has become obsolete in the market since its sales and profits have consistently declined.