BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It can be between two companies merger and acquisition
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Two companies need to be independent still
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mutual benefit
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exchange, sharing and co-development
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Detailed explanation-1: -The hallmark of a strategic alliance is the quest for mutual benefit the belief that by working together to address a market need the combined offering will be more potent/valuable/successful than the contributors could deliver by themselves or through less penetrating relationship.
Detailed explanation-2: -Joint Venture is not an example of a strategic alliance. In a strategic alliance, the two companies remain separate entities. In a joint venture, a new entity is formed.
Detailed explanation-3: -Alliance is an approach in which two or more companies agree to pool their resources together to form a combined force in the marketplace. Unlike a merger, an alliance does not involve the emergence of a new combined entity.