RESEARCH METHODOLOGY

Detailed explanation-1: -Ethnographic studies are qualitative procedures utilized to describe, analyze and interpret a culture’s characteristics. Ethnography was developed in the 19thand 20th centuries and used by anthropologists to explore primitive cultures different from their own; it originated from Anthropology.

Detailed explanation-2: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-3: -Ethnography is a qualitative design in which the researcher describes and interprets the shared and learned patterns of values, behaviors, beliefs, and language of a culture-sharing group (Harris, 1968).

Detailed explanation-4: -The data analysis in the ethnographic methodology is iterative and unstructured. There are three aspects of data analysis: description, analysis and interpretation. Description refers to the recounting and describing of data, inevitably treating the data as fact.

Detailed explanation-5: -Ethnography is a qualitative research method in which a researcher-an ethnographer-studies a particular social/cultural group with the aim to better understand it.