RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research is exploratory. As opposed to quantitative research which is conclusive. The reasoning used to synthesise data in qualitative research is inductive whereas in the case of quantitative research the reasoning is deductive.

Detailed explanation-2: -While quantitative data can be analyzed statistically and calculated into averages, means, and other numerical data points, qualitative data analysis involves a more complex system. To glean insights from qualitative data, researchers conduct a manual analysis of datasets and often code responses into categories.

Detailed explanation-3: -In research, the two main types of analysis typically used are quantitative (deductive) and qualitative (inductive).

Detailed explanation-4: -While quantitative research is generally thought to be deductive, quantitative researchers often do a bit of inductive reasoning to find meaning in data that hold surprises. Conversely, qualitative data are stereotypically analyzed inductively, making meaning from the data rather than proving a hypothesis.

Detailed explanation-5: -The main difference between inductive and deductive reasoning is that inductive reasoning aims at developing a theory while deductive reasoning aims at testing an existing theory. In other words, inductive reasoning moves from specific observations to broad generalizations.