METHODS OF RESEARCH
DOCUMENTARY AND CONTENT ANALYSIS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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an objective
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a research tool
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optional
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useless
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Detailed explanation-1: -Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text).
Detailed explanation-2: -But suffice to say, Google Analytics is the tool for quantitative content analytics. Use case: analyze all quantitative elements of content, including business performance. Price: FREE (and then super expensive once you sign up for Google Analytics 360).
Detailed explanation-3: -Content analysis is a qualitative research tool or technique widely used to analyze content and its features. It is an approach used to quantify qualitative information by sorting data and comparing different pieces of information to summarize it into useful information.
Detailed explanation-4: -Content analysis is a tool of the social scientific approach. The critical process consists of describing, analyzing, interpreting, evaluating, and engaging with mass media.