RESEARCH METHODOLOGY

Detailed explanation-1: -What is Qualitative Research? Qualitative research is aimed at gaining a deep understanding of a specific organization or event, rather a than surface description of a large sample of a population. It aims to provide an explicit rendering of the structure, order, and broad patterns found among a group of participants.

Detailed explanation-2: -Qualitative research is concerned with participants’ own experiences of a life event, and the aim is to interpret what participants have said in order to explain why they have said it.

Detailed explanation-3: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

Detailed explanation-4: -Grounded theory is a qualitative research approach developed by two sociologists, Glaser and Strauss (1967). Grounded theory studies are studies in which data are collected and analyzed and then a theory is developed that is grounded in the data.

Detailed explanation-5: -Historical research describes past events, problems, issues and facts.