RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research can produce theory that explains or improves understanding of an issue.

Detailed explanation-2: -Grounded theory is a qualitative research approach developed by two sociologists, Glaser and Strauss (1967). Grounded theory studies are studies in which data are collected and analyzed and then a theory is developed that is grounded in the data.

Detailed explanation-3: -Grounded Theory Whereas a phenomenological study looks to describe the essence of an activity or event, grounded theory looks to provide an explanation or theory behind the events. You use primarily interviews and existing documents to build a theory based on the data.

Detailed explanation-4: -Qualitative research is bottom up research: it generates a theory based on the data collected rather than testing a theory with the data. Qualitative research is not double-blind, and allows bias into the research: this alone invalidates an entire study and makes it worthless.