RESEARCH METHODOLOGY

Detailed explanation-1: -What is Qualitative Data Collection? Qualitative data collection is gathering non-numerical information, such as words, images, and observations, to understand individuals’ attitudes, behaviors, beliefs, and motivations in a specific context. It is an approach used in qualitative research.

Detailed explanation-2: -Qualitative research discussions are determined by the respondent’s opinions and feelings. Largely, qualitative research is done face to face, most commonly in focus groups of 6-8 respondents.

Detailed explanation-3: -Similarly, the qualitative research participant is suitably labeled “participant” because their role goes beyond simply replying to a series of questions to encompass participation in the research on many levels.

Detailed explanation-4: -In contrast, subject selection in qualitative research is purposeful; participants are selected who can best inform the research questions and enhance understanding of the phenomenon under study.