METHODS OF RESEARCH
QUALITATIVE RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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generates results that are relatively independent of the research
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leads to a complex understanding about events or phenomenon
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produces integrated knowledge that informs theory and practice
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empowers practitioners to contribute to knowledge base
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Detailed explanation-1: -One of the strengths of qualitative research is the recognition that data must always be understood in relation to the context of their production. The analytical approach taken should be described in detail and theoretically justified in light of the research question.
Detailed explanation-2: -Qualitative research can also provide rich and detailed descriptions of human behaviour in the real-world contexts in which it occurs. Among qualitative researchers, this depth is often referred to as “thick description” (Geertz, 1973).
Detailed explanation-3: -Data from quantitative research-such as market size, demographics, and user preferences-provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product-including data about user needs, behavior patterns, and use cases.
Detailed explanation-4: -Holistic perspective–the whole phenomenon under study is understood as a complex system that is more than the sum of its parts; the focus is on complex interdependencies and system dynamics that cannot be reduced in any meaningful way to linear, cause and effect relationships and/or a few discrete variables.