RESEARCH METHODOLOGY

Detailed explanation-1: -It’s a time-consuming process The main drawback of qualitative research is that the process is time-consuming. Another problem is that the interpretations are limited. Personal experience and knowledge influence observations and conclusions. Thus, a qualitative research might take several weeks or months.

Detailed explanation-2: -The volume of data makes analysis and interpretation time consuming. The researcher’s presence during data gathering, which is often unavoidable in qualitative research, can affect the subjects’ responses. Findings can be more difficult and time consuming to characterize in a visual way.

Detailed explanation-3: -Qualitative research is a time-consuming process of data analysis requiring the researcher to sort through large amounts of data and reduce them to a few themes/categories.

Detailed explanation-4: -What is qualitative data analysis? Qualitative data analysis (QDA) is the process of organizing, analyzing, and interpreting qualitative data-non-numeric, conceptual information and user feedback-to capture themes and patterns, answer research questions, and identify actions to take to improve your product or website.