RESEARCH METHODOLOGY

Detailed explanation-1: -The term ethnography is from Greek ( éthnos “folk, people, nation” and gráphō “I write") and encompasses the ways in which ancient authors described and analyzed foreign cultures.

Detailed explanation-2: -Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data are collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function.

Detailed explanation-3: -The word ‘ethnography’ is derived from the Greek “ethnos", meaning a people, nation, or cultural group etc. and “graphy” meaning writing. It refers to a first hand descriptive work of a particular group/culture based on the immersive observations of the researcher.

Detailed explanation-4: -Ethnographic research originated in the field of anthropology, and it often involved an anthropologist living with an isolated tribal community for an extended period of time in order to understand their culture. This type of research could sometimes last for years.

Detailed explanation-5: -Modern anthropologists usually identify the establishment of ethnography as a professional field with the pioneering work of both the Polish-born British anthropologist Bronisław Malinowski in the Trobriand Islands of Melanesia (c.