RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research requires the researcher to use an interpretive lens that is critical to the process.

Detailed explanation-2: -Interpretive inquiry, as is the case with all other forms of qualitative inquiry, focuses on understanding (interpreting) the meanings, purposes, and intentions (interpretations) people give to their own actions and interactions with others.

Detailed explanation-3: -Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the “why” rather than the “what” of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

Detailed explanation-4: -Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.