METHODS OF RESEARCH
QUALITATIVE RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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To increase validity, as the interview can be adapted for each respondent
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To increase reliability, because all respondents receive the same interview stimulus
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To allow for an in-depth exploration of the topic
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To make it easier for untrained interviewers to carry out complex surveys
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Detailed explanation-1: -The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated and that comparisons can be made with confidence between sample sub groups or between different survey periods.
Detailed explanation-2: -Due to their carefully predetermined nature, structured interviews are thought to be more credible than other types of interviews. All participants are presented with the same (close-ended or multiple-choice) questions in the same order, which makes it easier to compare the answers.
Detailed explanation-3: -Because structured interviews predict performance better than unstructured, and provide more detailed job-related documentation, they are markedly more defensible in court.
Detailed explanation-4: -Reduced bias. Increased credibility, reliability, and validity. Simple, cost-effective, and efficient. 04-May-2022