RESEARCH METHODOLOGY

METHODS OF RESEARCH

SURVEY RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
That which is studied in a survey is called the “unit of analysis.”
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -A unit of analysis is the entity that you wish to say something about at the end of your study, and it is considered the focus of your study. A unit of observation is the item (or items) that you observe, measure, or collect while trying to learn something about your unit of analysis.

Detailed explanation-2: -A unit of analysis is the main subject or entity whom the researcher intends to comment on in the study. It is mainly determined by the research question. Simply put, the unit of analysis is basically the ‘who’ or what’ that the researcher is interested in analyzing.

Detailed explanation-3: -The unit of analysis is the entity that frames what is being looked at in a study, or is the entity being studied as a whole. In social science research, at the macro level, the most commonly referenced unit of analysis, considered to be a society is the state (polity) (i.e. country).

Detailed explanation-4: -The unit of analysis refers to the main parameter that you’re investigating in your research project or study. Example of the different types of unit analysis that may be used in a project include: Individual people. Groups of people.

Detailed explanation-5: -One of the important ideas in research is the units of analysis. It is the main entity that a researcher analyzes in his study. The individuals or objects whose characteristics will be measured are classified as units of analysis.

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