RESEARCH METHODOLOGY

METHODS OF RESEARCH

SURVEY RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The purpose of most surveys is to:
A
explore cause and effect
B
obtain information from a sample
C
test hypotheses
D
describe the characteristics of a population
Explanation: 

Detailed explanation-1: -Survey research has historically included large population-based data collection. The primary purpose of this type of survey research was to obtain information describing characteristics of a large sample of individuals of interest relatively quickly.

Detailed explanation-2: -Surveys can help to collect feedback, gauge customer satisfaction, identify areas for improvement, gather insights and opinions, and make informed decisions. Surveys also provide a means of obtaining quantitative data and can be conducted quickly and efficiently.

Detailed explanation-3: -Surveys represent one of the most used techniques for collecting information on a topic or about people to describe, compare, explain or predict their knowledge, attitudes, or behaviors. Simply put, it is a tool used to obtain necessary information.

Detailed explanation-4: -Sample surveys are used routinely by countries around the world to collect and analyze data in order to inform policy decisions, allocate resources, and assess national needs.

Detailed explanation-5: -Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions.

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